Email Marketing
Resources to help you design, test, and optimize your email campaigns
Resources to help you design, test, and optimize your email campaigns
For effective email marketing, you want to create simplicity in email marketing. Why? To help your customers burn less mental energy.
Focusing on story-driven emails can cause your online engagement to skyrocket. Here's how to develop email content centered on story.
Here's what you need to know about running a drip campaign and how drip campaigns help you build relationships and grow a qualified audience.
No matter how good your email list is, some leads stop converting. Here's how to win them back with a reengagement campaign.
While social media marketing may be exciting, flashy, and innovative, email is still king. Algorithms can be mercurial, and user patterns constantly change. But you have direct access to your audience if you have their email address. Here are seven pitfalls to avoid as you build out your email marketing strategy.
In the run-up to each release of iOS 14, 14.5 and 15, Armageddon (of some sort) is always predicted, but reality rarely matches our deepest marketing fears. Here are a few action steps you can take to recalibrate your email marketing expectations.
When it comes to writing a call to action in email, here are the five most effective approaches you need to know to get clicks.
53% of email marketing professionals struggle with low click-through rates. Here's how to boost your email clicks.
There are big strategic differences in how you choose to develop relationships with subscribers through email. You can choose to send out a newsletter that contains a lot of general information and isn't effective, or you can choose to move subscribers to become a qualified leads.
When a new subscriber opts in to your email list, whether through downloading a free item or simply subscribing, one of their first impressions of you is through the email welcome stream they receive. At this point, they are highly engaged as they have chosen to connect with you. That [...]