Resources to engage and grow your audience on social media
Next to Google, YouTube is the most popular website in the world. Incidentally, that also makes it the second most popular search engine. And it’s also a social network. From a marketing standpoint, YouTube is an incredibly unique platform. It’s a place where brands can build a following by regularly [...]
Instagram has quickly become one of the world’s largest social media platforms. With more than 1 billion users worldwide and more than 100 million in the US, it’s no wonder businesses are using Instagram to connect with their target audience. But just because everyone is on it doesn’t mean it’s [...]
When Instagram first came on the scene in 2010, it was hard for most companies to imagine how it would be useful. The photo-focused social platform offered few opportunities for sales-centric marketing, and hashtags could only get you so far. But a lot has changed since then. All sorts of [...]
Creating videos is expensive. Even relatively low quality videos can take up a ton of time and resources to produce. A high-quality video could take weeks or even months of time from producers, directors, camera crew, editors, motion graphic artists, and actors, not to mention the costly equipment and software [...]
Facebook’s video ad specifications aren’t all that helpful when you’re trying to decide how long to make your ad. The minimum is one second. The maximum is 240 minutes. Your ad could be longer than The Lord of the Rings: The Two Towers Extended Edition (235 minutes) and still fit [...]
When your ads aren’t getting results, there are a lot of things that could be going on. Maybe you’ve targeted the wrong audience. Maybe your message is off—or too hard to understand. Maybe it’s just not visually appealing, or your images are competing with your message. A lot of issues [...]
Some marketers don’t put much thought into button text. Over time, most organizations wind up with a handful of buttons they use for everything. It’s convenient, but not strategic. Your button text is one of the most critical pieces of your call-to-action. It tells people what will happen if they [...]
Optimization is about ensuring you’re getting the best possible result for the least amount of money, and it’s an essential part of digital advertising. It can make the difference between a campaign that costs you money and one that makes you money. And whatever your goals are, it’s hard to [...]