It’s easy to get focused on speaking directly to your target audience and forget the relationships that can impact their buying choices. If you’re trying to reach married men, you market to married men. If you’re trying to reach teens, you market to teens. But there’s someone else you might [...]
As strange as it may sound, expertise can get in the way of your marketing. When you know a lot about a topic, it can be hard to talk to someone who knows nothing about it. Where do you even begin? How much do you have to explain? The challenge [...]
When you send an email promoting your product or services, how many people does it go to? How many views does your average blog post get? What about social media? Your YouTube channel? If no one’s listening, it’s a lot harder to justify putting in the work to create great [...]
You have an overwhelming number of advertising options. So how do you ensure that you’re connecting with the best possible audience in the best possible ways? Today’s digital advertising heavily emphasizes the power of data—which is important, because it helps you connect with the right people and produce the most [...]
On Facebook, 99 percent of people scroll past your ad without clicking. More than 90 percent of all content (blog posts, videos, webpages, etc.) gets no traffic from Google. And the average email has an open rate of 21 percent. In other words, the vast majority of marketing gets ignored [...]
Pastors don’t often promote specific products or services from the pulpit. But when church members have questions about how to live out their faith, pastors tend to recommend the books, conferences, courses, advisors, organizations, and other resources they’re familiar with. If you want to reach Christian consumers, you should have [...]
For brands that create church products, the decision-makers are often elder board members, tech directors, or ministry leaders. If that’s you, it might seem like a waste of effort to advertise to pastors or create unique content for them. They’re not the ones buying and using your product or service, [...]
2018 promises to be a busier year than ever with the changing marketing landscape and increasing pressure for results. Here are 5 New Year's Resolutions you should make for a successful 2018: 1. Think Outside the Box We all tend to have favorite ways of doing things. Or maybe we’ve [...]