When your lead-generation campaign underperforms or doesn’t scale well, it’s easy to blame your assets. Your ad used the wrong button text or button color. Or your image should’ve had people in it (or not had people in it). Or the copy was unclear. Those could all certainly be factors. [...]
When running a lead-generation campaign, you want there to be as few barriers as possible between your leads and your list. Whether you’re collecting email addresses, phone numbers, mailing addresses, or something else, you want clear, simple forms. The harder it is for people to sign up, the fewer leads [...]
When you create an advertising campaign, it’s easy to focus on the parts that generate leads: the ad itself, your landing page, forms, etc. But creating leads is only half the battle. If you want your leads to actually convert and move down your marketing funnel or sales pipeline, you [...]
We’ve all heard “the value is in the list” and we have discussed the importance of a drip campaign, and consistent messaging. But how do you build that list? Many times building your list with a free download called a “lead magnet” or “premium” makes the most sense. But how [...]
It takes a lot of work to design and build high-quality landing pages. So it’s frustrating when they don’t perform as well as you expected. But sometimes, low conversion rates aren’t a reflection on your copy, your design, or even your targeting. Sometimes low conversion rates are a sign that [...]
When someone signs up for your email list, that’s probably not the time to hit them with a sales pitch. They still need to get to know your brand. And you still need to earn their trust. Sure, a premature sales pitch will convert some of your leads. But it [...]