5 Questions to Ask About Your Website

A website is never really “done.” There are always things to add, remove, refresh, and improve in order to make it more valuable to your organization and your audience. But it’s often hard to know what to change and how to prioritize updates. As you start making plans for the [...]

2020-01-30T17:51:41+00:00

How to Troubleshoot Your Ad Campaign

You defined your audience. You created your ad, landing page, and lead magnet. But for some reason, your ad impressions just aren't leading to conversions. Or your leads aren't turning into customers. If you aren't seeing the click-through rate (CTR) you want, it doesn't mean you have to go back [...]

2019-11-21T17:49:36+00:00

4 Ways to Get the Right Traffic

A good sales funnel runs like a well-oiled machine. Leads go in, and customers come out. At the top of your funnel (TOFU), eye-catching content makes people aware of your brand. Mid-funnel (MOFU), your lead nurture campaigns help your audience develop a relationship with you and see your brand as [...]

2019-10-17T16:34:25+00:00

Is Your Landing Page Confusing Your Leads?

Imagine a friend invites you over for dinner, and you’ve never been to their house before. They give you their address and tell you how to navigate their apartment complex. But when you show up at the address, there’s no apartment complex. It’s a house. Even with the address right [...]

2019-06-07T15:21:41+00:00

3 Reasons Your Lead-Gen Campaign Is Struggling

When your lead-generation campaign underperforms or doesn’t scale well, it’s easy to blame your assets. Your ad used the wrong button text or button color. Or your image should’ve had people in it (or not had people in it). Or the copy was unclear. Those could all certainly be factors. [...]

2019-05-01T14:30:08+00:00

How to Get the Right Information from Your Leads

When running a lead-generation campaign, you want there to be as few barriers as possible between your leads and your list. Whether you’re collecting email addresses, phone numbers, mailing addresses, or something else, you want clear, simple forms. The harder it is for people to sign up, the fewer leads [...]

2019-03-20T17:27:14+00:00

How to Follow-Up with Your New Leads

When you create an advertising campaign, it’s easy to focus on the parts that generate leads: the ad itself, your landing page, forms, etc. But creating leads is only half the battle. If you want your leads to actually convert and move down your marketing funnel or sales pipeline, you [...]

2019-03-13T21:19:21+00:00

How to Design a Winning Lead Magnet

We’ve all heard “the value is in the list” and we have discussed the importance of a drip campaign, and consistent messaging. But how do you build that list? Many times building your list with a free download called a “lead magnet” or “premium” makes the most sense. But how [...]

2019-02-11T21:29:29+00:00

Are You Making it Too Hard to Gain New Leads?

It’s good to know that you’re talking to the right people. But some organizations take lead qualification too far, and they miss out on reaching potential customers. Generally speaking, the more steps you put between your audience and your offer, the fewer leads you’ll wind up with. But as we’ll [...]

2018-08-07T22:24:49+00:00