Are You Making It Too Hard to Gain New Leads?

A bad lead capture form will kill your conversion rates. Asking for too big of a commitment upfront will cause visitors to bounce without filling out your form. And that’s wasting a lot of traffic that might’ve converted down the road. It’s not as simple as making sure the entire [...]

2021-05-03T21:08:48+00:00

Seriously, Just Build Your Own Landing Pages

Our goal is to help you get the most out of your ad spend. But if your ads don’t drive people to a high-quality landing page, you’re simply never going to get the results you want.  Sometimes legacy code and other hurdles on your website prevent you from following best [...]

2021-02-19T21:38:47+00:00

3 Signs You Need a Landing Page Builder

Most organizations are protective of their websites. Your URL represents one of your most valuable assets. It’s the place people go to learn about your business, and it’s a vital component of your sales engine. You don’t want everybody making changes to the company website. And anything that goes live [...]

2020-12-31T16:15:50+00:00

Is Your Landing Page Confusing Your Leads?

Imagine a friend invites you over for dinner and you’ve never been to their house before. They give you their address and tell you how to navigate their apartment complex. But when you show up at the address, there’s no apartment complex. It’s a house. Even with the address right [...]

2021-03-17T19:12:03+00:00

Is Your Marketing Too Wordy?

The average goldfish has a nine-second attention span. The average Internet user has an eight-second attention span. That’s what your marketing is up against every time someone hits your landing page or opens your email. Your readers are literally less attentive than a goldfish. That’s not a criticism of how [...]

2018-09-26T15:27:59+00:00

How to Choose the Right Button Text Every Time

Some marketers don’t put much thought into button text. Over time, most organizations wind up with a handful of buttons they use for everything. It’s convenient, but not strategic. Your button text is one of the most critical pieces of your call-to-action. It tells people what will happen if they [...]

2021-02-19T21:56:23+00:00