Is Your Landing Page Confusing Your Leads?

Imagine a friend invites you over for dinner, and you’ve never been to their house before. They give you their address and tell you how to navigate their apartment complex. But when you show up at the address, there’s no apartment complex. It’s a house. Even with the address right [...]

2019-06-07T15:21:41+00:00

Is Your Marketing Too Wordy?

The average goldfish has a nine-second attention span. The average Internet user has an eight-second attention span. That’s what your marketing is up against every time someone hits your landing page or opens your email. Your readers are literally less attentive than a goldfish. That’s not a criticism of how [...]

2018-09-26T15:27:59+00:00

How to Choose the Right Button Text Every Time

Buttons play a key role in digital ads, emails, and landing pages. They prompt people to take the next step: to buy, preorder, sign up, download, subscribe, or get something. When your organization produces hundreds--if not thousands--of digital assets, it’s easy to wind up with “go-to” button text that you [...]

2018-08-15T19:29:25+00:00

Are You Making it Too Hard to Gain New Leads?

It’s good to know that you’re talking to the right people. But some organizations take lead qualification too far, and they miss out on reaching potential customers. Generally speaking, the more steps you put between your audience and your offer, the fewer leads you’ll wind up with. But as we’ll [...]

2018-08-07T22:24:49+00:00

Don’t Let Clutter Kill Your Conversion Rates

Low conversion rates could mean your landing page is poorly designed. Or that your pitch could use some work. Or that you’re not targeting the best audience. But sometimes it has nothing to do with the quality of your design or the clarity of your copy. Many landing pages don’t [...]

2018-06-27T21:13:21+00:00