How to Build Your Page Authority To Increase Website Traffic
Page authority is an essential factor in the behind-the-scenes Google algorithm, and maximizing your site means more traffic to your site.
7 Things Successful Landing Pages Do
Not all landing pages are created equal. And since they usually are accompanied by some kind of ad spend, it’s important to make sure that you get them right. Here are seven things that all successful landing pages have in common.
Does Your Company Talk About Itself Too Much?
Your audience is interested in what you can help them to do. Show them that you understand what they're struggling with and that you have a solution.
7 Rules for Creating Killer Landing Pages
Securing a return on investment in digital advertising is highly dependent on creating an effective landing page. Here are seven rules for developing effective landing pages.
Are You Making It Too Hard to Gain New Leads?
A bad lead capture form will kill your conversion rates. Asking for too big of a commitment upfront will cause visitors to bounce without filling out your form. And that’s wasting a lot of traffic that might’ve converted down the road. It’s not as simple as making sure the entire [...]
Seriously, Just Build Your Own Landing Pages
Our goal is to help you get the most out of your ad spend. But if your ads don’t drive people to a high-quality landing page, you’re simply never going to get the results you want. Sometimes legacy code and other hurdles on your website prevent you from following best [...]
3 Signs You Need a Landing Page Builder
Most organizations are protective of their websites. Your URL represents one of your most valuable assets. It’s the place people go to learn about your business, and it’s a vital component of your sales engine. You don’t want everybody making changes to the company website. And anything that goes live [...]
5 Common Advertising Mistakes (And How to Avoid Them)
When you have an idea for a campaign, from time to time, you may hear a colleague say, “We already tried that. It didn’t work.” But in advertising, if a campaign doesn’t produce the results you were expecting, that’s not always an indicator that it was a bad idea. Sometimes [...]
Is Your Landing Page Confusing Your Leads?
Imagine a friend invites you over for dinner and you’ve never been to their house before. They give you their address and tell you how to navigate their apartment complex. But when you show up at the address, there’s no apartment complex. It’s a house. Even with the address right [...]
Is Your Marketing Too Wordy?
The average goldfish has a nine-second attention span. The average Internet user has an eight-second attention span. That’s what your marketing is up against every time someone hits your landing page or opens your email. Your readers are literally less attentive than a goldfish. That’s not a criticism of how [...]